Becoming YOU Inc.

Business Built Around YOU.

Helping one entrepreneur at a time, nail their niche.

Who We Are and How We Can Help You

Welcome to the home of Becoming YOU Inc. Where aspiring entrepreneurs come to finally gain traction on their personal business dreams.

It’s our fundamental belief that If you want to launch a viable business of substance, you have to build it on who you are.

And that requires taking a critical look at the unique mix of skillsets and expertise you have to offer, in order to develop a concept that is attractive, stable, true to your priorities and enjoyable to run.

We believe the best way to maximise profits over the long term is to discover your meaningful mission.

We know that businesses built around your values and beliefs are the recipe for long term success and fulfilment.

Our clients learn that by reconnecting to their core passions, skills, expertise and values they get a clear view of exactly what they could offer, to a market truly in need of that value-add.

No more empty, expensive, upskilling programmes.

Just you, doing what you’re good at, creating something amazing for the people you want to help.

If that sounds good to you, let’s tell you a bit more….

We Typically Help 3 Categories of People…

Which One Are You?

Help! I need some ideas!

I have a burning knowing within me that I was made for more but I’m not sure what it is yet and I need help extracting my unique value so I can start building my business.

I have too many ideas!

I have too many ideas in my head and I don’t know what to focus on! I need help organizing my brain spaghetti into 1 clear concept so that I can move forward.

My idea needs shaping!

I have an idea but I’m not sure how all the puzzle pieces fit together, I need help validating my idea and getting it structured so I can make the progress I want to.

Regardless of whether you’re Type 1, 2 or 3,

You’ll need to find your north star and nail your niche.

Let me explain…

Nearly half of independent start-ups fail because they haven’t nailed their niche. 

If the solution was as simple as ‘picking a passion’, that number would be much smaller. 

So what does it take to refine and define your niche?

My tailor-made method takes you step by step through a process of extracting the unique value you have to offer the people you want to reach.

It takes the confusion out of business building by creating a solid concept from you strengths, talents, and passions.

And gives you the confidence to finally realise the success you deserve. 

My mini workshop is the perfect intro to what Niche Nailing is all about. 

Hi! I’m Sabine Van der Salm

Founder of Becoming YOU Inc.

I am on a mission to help people who know they were made for more to find their meaningful mission and build a business they love. With a diverse background in entrepreneurship and radio broadcasting, I’ve worked with small start ups to big brands and even government. I’ve helped hundreds of businesses attract their ideal customers on air and dealt with multi million campaigns. I’ve owned and run my own businesses and I know what it takes to make money as a start up.

I’m passionate about people’s unique value and it is my dream to see a world where people are serving one another with their true gifts and unique value. Happier, more fulfilled entrepreneurs mean happier, more fulfilled customers!

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